Online marketing and Web analytics

Internet marketing and the advent of techniques like search engine optimization and web analytics have taken much of what is traditionally taught in marketing and communications courses, and turned it on its head. The technologies are completely differ...

A landing page is generally the most impoLanding Page Design and Its Impact on Internet Marketing rtant part of your website's design - even if the remainder of the site is beautifully designed, wonderfully clear, technically advanced and professional,...

In many ways, Google has become a false God of the internet marketing world. Many people now believe that a top ranking on Google will guarantee them good sales rates on their website, and pour countless hours and dollars into search engine ranking opt...

While the internet has increasing become a law unto itself, as many more applications and technologies are developed based on it, there are some things from the world of business that are just as applicable to internet marketing as they are to anything...

Of course, if anyone in the world could tell you which internet marketing method would always get more conversions, and make more money per dollar spent, that person would be richer than Bill Gates! The answer to "Which internet marketing method is bes...

Most of us intuitively know that the internet has become a pervasive phenomenon in our lives. Banking can be slow and painful without the internet, you can buy Christmas gifts much more interesting than those available at your local store, you can save...

Knowledge is power … and conversely, no knowledge means not much power! In terms of internet marketing, web analytics packages are the way that you can obtain knowledge about your customers, the way they search, and how they respond to what they...

So many things in life are more about their quality than quantity. It is under this principle that haute couture French restaurants serve tiny plates of food, that dark chocolate comes in such tiny bars, and that children still love their parents more ...

Technology has become an integral part of the way we shop - eBay and Amazon are now household names the world over, before we buy anything, we Google it, and there are more shopping comparison websites on the net than you can poke a stick at. It must a...

Google's method of ranking web pages has become one of the most commonly used products in the world, if not the product with the greatest penetration of any - Google is certainly up there with Coke and McDonalds. While not foolproof, a knowledge of Goo...

It is a basic rule of marketing, for businesses both on and off the web. You need to know your customer, and sell the benefits to the customer, not the products. Not many people care about the streamlining of a vacuum cleaner bag, but there are plenty ...

For many businesses, their internet marketing strategy is driven by the need to come up early in Google results. Customers may come from overseas or be otherwise geographically distant or there may be intense competition within your product or service ...

Sponsored search engine marketing, or pay per click campaigns, have very little room for error. While they do generate a substantial amount of revenue, consumers tend to trust organic results much more; their costs can end up blowing out, and there is ...

Pay per click campaigns are often seen as beginner's search engine marketing. Companies rarely engage outside help to execute these, and that is perhaps why their reputation as a valuable part of a web marketing strategy has suffered. In reality, pay p...

Pay per click campaigns are often seen as beginner's search engine marketing. Companies rarely engage outside help to execute these, and that is perhaps why their reputation as a valuable part of a web marketing strategy has suffered. In reality, pay p...

While it is not actually a new technology, in many ways Web 2.0 has created a new internet. That new internet is not only changing the way we purchase products (on eBay, Etsy, etc), socialize (as at MySpace, facebook), and create value for ideas (in Di...

The Keyword Effectiveness Index (KEI) compares the count result (number of times a keyword is searched within a search engine) with the number of competing web pages to pinpoint which keywords are most effective for your campaign. In combination with s...

Cloaking
Cloaking, also known as "stealth", is a technique that serves one set of information to Search Engine spiders while displaying a different set of information to human visitors on the website. This is done by delivering content based on th...

Please note, we neither encourage nor endorse or suggest the use of any of the techniques discussed in this article. What we can tell you is that we definitely do not use them and our clients' sites continue to rank very well on Google, Yahoo and MSN. ...

There are many reasons for webmasters to submit their websites to various quality web directories populating the Internet. The positives of having your website listed in a popular directory have been and are discussed on a multitude of search-related f...

Most searches on a major Search Engine such as Google will call up two types of search results: Organic search and Paid search (also known as Pay-Per-Click). Organic search results on Google appear on the left of the page, whilst Paid search results ap...

SEO Myth: The more times you repeat the keyword in the page, the higher it will rank.
Fact: This is a little tricky since each search engines algorithm uses different factors for ranking. A keyword density of between 3 to 15% is recommended for hi...

There are many SEO myths and rumors talked about everyday. While there is an abundance of search engine information available on the web, a lot of it is contradictory. Some SEO myths are based upon techniques that were effective years ago but definitel...

Campaign landing pages have to achieve a lot of things. They need to be attention grabbing so that visitors don't immediately click away. They need to reinforce the campaign message or offer so that visitors know they are in the right place. They need ...

In the first part of this article I discussed on-site optimization, also known as Search Engine Registration (SER). On-site optimization is the essential foundation of any Digital Marketing Campaign. Once it is sufficiently underway, it is possible to ...

Let's get the bad news out of the way first: there is no quick fix for getting higher Search Engine rankings, no magic bullet that will propel your website to the first page on Google. You will not secure those all-important rankings within a week of l...

Of all the Internet buzzwords, Web 2.0 seems to have gained the most prominence recently. But what is Web 2.0? This article will try to answer that question and to provide an overview of some of the Web 2.0 technologies and websites that are changing t...

I once read that the average person living in a modern industrialized society is exposed to as many different pieces of information in a single day as a person living 100 years ago would have seen in a year. That includes advertisements, newspaper...

Search Engine Optimization (SEO) is becoming increasingly important in online marketing. In September 2006, a survey by MarketingSherpa identified Search Engine Optimization as the most cost-effective tool used by marketers in the USA.

Sea...

One of the most striking examples of an evolutionary "arms race" occurred, and is still occurring, on the great open savannahs of Africa, where herds of antelope, wildebeest and other herbivores roam, preyed on by lions, leopards and cheetahs. Here the...